商业计划使你距离成功有多远?(1)
对于位于华盛顿的美国中小企业管理局来说，商业计划是一种具有3种基本含义的工具。作为交流工具，它可以向潜在的

投资者展示你的计划。作为管理工具，它能够列出一系列的目标以及方法去衡量你的进展。作为计划工具，它则能够指

导被众多问题困扰的企业走出困境。

对于那些想要创业的人来说，最大的难题一般都是融资。企业家们因此多会去寻找风险资本。风险资本的资金来自富有

的个人或是致力于建立新企业的投资公司。
每一年，风险投资者们都会被蜂拥而至的、带着他们“宏伟”计划书的企业家们所淹没。然而来自伦敦商学院的John

Mullins 在华尔街日报上写到：大多数的商业计划不会被完整的阅读。
他认为，一份好的商业计划书必须要解释清楚一个问题，那就是你的新企业究竟解决了什么问题。许多的计划书都没有

定义明白他们的产品或是服务究竟满足了何种需求。此外，商业计划常常假设它将很容易占领一份大的或是快速增长的

市场份额。
 A business plan, in the words of the Small Business Administration in Washington, is a tool with 3 basic

purposes. As a communication tool, it can show possible investors how well you have considered your

ideas. As a management tool, it can list goals and ways to measure progress. And as a planning tool, it

can help guide a business around problems.
For people starting a new business, the biggest problems commonly involve financing. Entrepreneurs often

seek venture capital. This is money from wealthy individuals or investment companies for the purpose of

building new businesses.

Each year, entrepreneurs with ideas for the " next big thing" flood venture capitalists with business

plans. But John Mullins of the London Business School, writing in the Wall Street Journal, says most

business plans are never even fully read.

A good business plan, he says, must define a problem that the new business will solve. Many plans fail to

show how a product or service meets a need. Also, business plans often assume it will be easy to gain a

share of a large or fast-growing market.